Homes exposed to more buyers sell faster

Our strength is organized, easy to find and share online marketing

    93% of homebuyers begin their search online, according to the National Association of Realtors. Studies have shown that 98% of homebuyers judge whether or not to walk through a property by first seeing the property photos online.

    Virtual tours and floor plans go hand-in-hand with property photos and help buyers put all the pieces together to envision themselves in their next home. According to, listings which offer virtual tours receive 87% more views than properties which don't have any. According to Zillow, the floor plan is the 2nd most important feature on a property and correlates highly with potential showings.

    High-quality photographs and floor plans may be what initially draws viewers to your property, a narrated video tells the story of a property in a more dynamic way. A video not only immerses potential buyers into the experience of your home, but also establishes an emotional connection by verbally highlighting what makes your home special.

    We use the MLS and multiple online property websites, placing your property where Realtors and buyers are searching.

A well planned showing means a greater chance of selling

    Stage or declutter your property to show off your homes best features, give the buyer the opportunity to see their style in your home.

    Ensure your place is move-in ready, easily done maintenance items could place your home higher on the buyers "I want it" list. To many minor repairs and buyers could pick a place that does not need that attention or a lower price offer for yours.

    In-person tours ensure your property is presented to showcase its strengths and helps answerer buyer questions when they are in the property. The buyers agent does not know the details of your property, it is imperative that the sellers agent be present at all showings. Lock-boxes are good for dog walkers, not for showcasing and selling your home.

Attention to details before and after the sales contract

    It's a deal: unless your offer has contingencies that can let the buyer walk away. Contingencies can include buyer financing, the property appraisal, home inspection, even the buyer selling their home before buying yours. Nearly all offers have at least one or more contingencies, you need to understand the risk associated with each contingency you are presented with. We will review your sales offers with you to ensure you are making an informed decision for your needs.

    We coordinate post signing contact activity including scheduling times with inspectors, appraisers and other professionals to ensure a smooth and on-time closing.

    Key Mortgage is an affiliate of Baird & Warner, their on-line calculator gives you an estimate of what to expect from your current home sell.

Baird & Warner and I will help make the Prelisting to Contract and Contract to Close easier.

Tim Brent
Leasing - Sales
Licensed Managing Broker
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Baird & Warner Lincoln Park
2526 N Lincoln Ave
Chicago, IL 60614